Getting Granular

A Deep Dive into Programmatic - Part I (CTV, OTT)

Episode Summary

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. This week is our maiden voyage, Part I, as Chris and Anna take a closer look at all things CTV & OTT.

Episode Notes

The basics of CTV and OTT (01:25)
Real-world examples of CTV and OTT (03:12)
- How cost and placements help drive your video advertisement marketing plans (04:13)
- Gauging performance and KPI’s (06:30)
- Placement Strategy (08:14)
- Direct vs Trade Desk (9:30)
What are the pros of CTV & OTT (10:30)
Potential downsides to CTV & OTT (15:55)
How does Traditional TV advertisement work within Programmatic (19:58)
TL;DL - closing thoughts and the main takeaway (21:58)

New to Programmatic? Check out our primer episode

Email us at info@GranularMarketing.com