Getting Granular

A Deep Dive into Programmatic - Part III (OOH)

Episode Summary

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part III we venture outside and take a closer look at Out-Of-Home (OOH) advertisement in the Programmatic space.

Episode Notes

What is Programmatic OOH? (00:50)
Is OOH suited for certain industries? And examples of where to best utilize OOH (02:49)
In’s and out of the alternative OOH channels (04:32)
- The less common channels (05:15)
The benefits of leveraging Programmatic OOH Advertisement (06:18)
Potential downsides of OOH Advertising (10:07)
The final takeaway (12:56)

New to Programmatic? Check out our primer episode

Email us at info@GranularMarketing.com