Getting Granular

A Deep Dive into Programmatic - Part IV (geofencing vs. geoframing vs. geotargeting)

Episode Summary

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. During Part IV, Chris and Anna grab their road maps to discuss what exactly the differences are between geotargeting, geofencing, geoframing.

Episode Notes

New to Programmatic? Check out our primer episode

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