Getting Granular

A Deep Dive into Programmatic - Part V Audio Advertising)

Episode Summary

At first glance, Programmatic advertising may seem as complicated as trying to solve a Rubik's Cube, understanding quantum mechanics, or even how Google works. But don’t fear, Granular is here! We are departing on a five-part series of deep dives into the inner workings and magic of Programmatic. For Part V, Chris and Anna wrap up the series by touching on all things audio-related. Yes, it’s a podcast about podcast advertising + more!

Episode Notes

What makes up Programmatic audio (01:37)
How is it different than a traditional radio buy (02:21)
Podcasts - a special snowflake (03:22)
Examples within the world we live (04:47)
Positives of advertising on a podcast (06:01)
Downsides to advertising on a podcast (09:06)
- A peak inside podcast targeting and purchase options (10:12)
Positives of Programmatic audio (14:41)
Why you may not want to use Programmatic audio (22:04)
Final thoughts! (25:23)

New to Programmatic? Check out our primer episode

Email us at info@GranularMarketing.com