Getting Granular

Ad blocking within Instagram. Is it a good idea?

Episode Summary

All of us have wondered at one time or another "Why am I getting served this ad?" while scrolling through various social media channels, but few of us actually take action to remove said ads. So at Granular, we asked ourselves the extreme question, "What would happen if we block ALL the ads?" Well, our very own Mark Lee used Instagram to find out.

Episode Notes

• How this thought experiment came to be (01:24)
• The thought experiment setup (07:23)
• TL:DL - setup summary (11:00)
• Learnings from the setup (11:25)
• Ads are being served (15:00)
• Week 1 - feels oh so right (17:57)
• Week 2 - it starts to get spicy (20:12)
• Week 3  - the wheels are now off the bus (26:40)
• Wrapping up the takeaways (31:50)

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