Facebook ads come into the spotlight as Jordon and Anna discuss the difference between boosting Facebook posts and running Facebook ads. They dispel many of the myths behind boosting Facebook posts and what any business owner or marketer should really know about running Facebook ads.
What You’ll Learn in this Episode of Getting Granular:
• What boosting a Facebook post means and when it should be used
• What makes boosting different than running Facebook ads
• The ad unit options available in Facebook ads, opposed to boosted posts
• Where boosted posts are shown vs where Facebook ads are shown
• The audience targeting options available between Facebook ads and boosted posts
• How creative can be different between Facebook ads and boosted posts