There’s a common misconception that Facebook advertising is only relevant for consumer-based products, leaving companies who focus on business-to-business services scratching their heads. But what are B2B audiences if not consumers for their company? 77% of all employees admit to browsing social media while on the clock, giving these B2B focused companies ample opportunities to reach their core audience while they may be in the purchasing mindset. Today we pull back on the curtain on this misconception to discuss all things B2B Marketing on Facebook with our very own Emily Martin. Let’s go!