Getting Granular

Google Match Type Updates

Episode Summary

Google is phasing out BMM, are they being evil? Some think so, and some think not. Tune in to this episode to find out what it means for you and what you should do about it.

Episode Notes

• Phasing out broad match modified (BMM) keywords (1:17)
• Google’s example of how things will change(2:24)
• The origination of BMM (4:12)
• Why they are phasing it out (8:21)
• What it means for advertisers (9:49)
• What you should do about it (12:35)
• Is Google being evil? (15:35)