Getting Granular

What you need to know about Landing Pages

Episode Summary

Have you ever asked, “What is a landing page?” or thought to yourself, “I have a website, why do I need a separate landing page?” Well, you’re in luck. In episode 32 of Getting Granular, we explore the ins and outs of landing pages to answer the questions “Are they worth it?” and “What can they do for my business?”

Episode Notes

• The ABCs of landing pages (00:43)
• Examples of where having a landing page strategy would be a great idea (01:21)
• The benefits of building a landing page for you and the user (06:12)
  • Higher quality score
  • Drive focus to specific information 
  • Flexibility to optimize & test the page(s)
• Finding the perfect balance when creating lead form fill (13:40)
• Rounding out the pro’s of having a custom landing page strategy (17:29)
• The flip-side of the coin: What may be some of the downsides to a custom landing page strategy (21:10)
• The final take with MacKenzie (25:04)