Getting Granular

Leadership Series: Brittany Einberger, Pabst Theater Group

Episode Summary

We’re lucky enough to have Brittany (Schumacher) Einberger join us for a special interview. Brittany manages the digital marketing efforts at the Pabst Theater Group (PTG). Putting on more than 700 events a year, the PTG is one of Milwaukee’s biggest event venues for concerts, comedy, theater, and more. Brittany shares how they use digital to not only drive ticket sales, but to grow the music and event culture in Milwaukee.

Episode Notes

What you’ll learn in this episode of Getting Granular:

• Brittany’s background in digital and how she landed at Pabst Theater Group (PTG)
• The marketing mix at PTG and why digital is a major focus for them
• How they approach marketing for each specific show and their process
• Brittany shares insight on search marketing and what they have learned running digital ads
• The different strategies to target local and out of town audiences
• Brittany’s thought on paid social media and how they use different platforms for each marketing goal