Getting Granular

PPC Origins - Aislinn Poe

Episode Summary

You’ve heard of Dancing with the Stars, but have you heard of Dancing with a PPC Expert?! For episode 31 of Getting Granular, we put our sashay to the test and sit down with resident dancing queen, Aislinn Poe, Sr. Manager of Paid Media at Granular.

Episode Notes

• How Aislinn went from the ballet barre to becoming a PPC expert (02:39)
• So why did PPC catch Aislinn’s eye as a career path  (05:47)
• Flashback! What the PPC landscape was like when Aislinn started her career, what’s changed over the last few years (07:51)
• Aislinn’s specialties, and the skills that help her succeed (12:50)
• Tik Tok! (18:30)
• Aislinn touches on her approach to client relationships and strategy (19:10)
• Circling back to the start, what brought Aislinn to Granular (22:13)
• The dog that offended Chris. And yes, she is a cutie. (25:40)
• What Aislinn thinks THE FUTURE holds for PPC (26:15)
• Closing thoughts (30:19)