Getting Granular

PPC Origins - Anna Borchert

Episode Summary

We sit down with Anna Borchert to find out how a poetry major winds up as a paid media expert and what keeps her inspired in the industry. She shares some thoughts on the future of audience-based targeting and how data feeds are exciting! Tune in and get to know more about the Granular Team.

Episode Notes

• Anna’s background and introduction to PPC (1:13)
• What keeps her interested (2:55)
• How audience-based targeting will evolve in the industry (4:24)
• Her personal approach to paid media (6:44)
• Setting expectations with clients on ROI (8:13)
• Some insights based on her expertise in eCommerce and social media (9:19)
• Her favorite channels to work with (11:23)
• Her favorite aspect of Granular culture(12:53)