Getting Granular

PPC Origins: Chris Cesar

Episode Summary

Getting Granular turns the spotlight on Chris Cesar, one of Granular's Paid Search Managers. Chris brings a unique perspective as he has experience working with both B2B and B2C clients. Chris is an avid sports fan, a walking sports almanac, and a proud UW-Madison alum.

Episode Notes

What you’ll learn in this episode of Getting Granular:

• Chris' story of how we started his career in marketing
• How Chris fell into PPC and paid digital media
• What makes him love PPC and what keeps him interested in the field
• How early failures can turn into career guiding lessons
• How Chris sees the future of PPC and what the newest trends will be
• Chris' approach to reporting ROI and analytics to clients
• Chris' thoughts on onboarding new clients and improving established accounts
• What makes up a good B2B strategy
• What brought Chris to Granular and what he likes the most about Granular