Getting Granular

PPC Origins - Dee Medrano

Episode Summary

From Fiji to Hawaii to Wisconsin? While we may question that decision, we are happy she is here! Dee Medrano steps into the booth to discuss her PPC past and personal approach to strategy and client management. Tune in and get to know Dee!

Episode Notes

• Why Dee moved from Hawaii to Wisconsin (:50)
• How she got started in paid search (4:00)
• What keeps her interested in the industry (6:05)
• What she loves about digital and some pain points (7:15)
• What was the PPC landscape when she started (8:58)
• What she sees changing in the near future (11:45)
• Personal approach to client management (13:35)
• Dee’s specializations (19:20)
• What she likes about Granular (24:10)