Getting Granular

PPC Origins - Emily Martin

Episode Summary

From Camp Director at the Y to Paid Media Manager at Granular, learn how Chandler Bing from Friends played a formative role in Emily Martin’s career path. Could this episode be any more interesting?

Episode Notes

• Emily’s role at Granular (:54)
• How the show Friends shaped her career path (5:04)
• What the PPC landscape was when she started (8:06)
• What has changed since she started in the field (12:20)
• Attempt to predict the future of paid search (13:08)
• Discuss her approach to client strategy and communication (15:59)
• Importance of data-driven decisions (19:54)
• Her specialization in social media (22:22)
• What brought her to Granular (24:57)
• What she likes most about working here (26:56)