Ian Segovia of Team Granular jumps into the recording booth to share his background in digital marketing and how that led him to specialize in paid search. Ian also dishes on his thoughts on the landscape of paid media and how it’s progressed over the years. We also chat about his particular areas of focus and how he landed at Granular.
What you'll learn in this episode:
• How Ian started his career in blogging and video
• The path Ian took to learn more about paid media
• What the past, present, and future of paid media looks like
• What keeps him engaged in the paid media field
• How he maintains work life balance in the PPC space
• His views on machine learning and AI coming into the field
• Ian’s approach to client relations and how he handles reporting