Getting Granular

PPC Origins - Jeannot Delugeau

Episode Summary

In episode 43 of the "Getting Granular" podcast, Chris welcomes Jeannot Delugeau, a manager of Paid Search at Granular, to explore his entry and evolution within the PPC industry. Jeannot highlights the importance of engaging with diverse client businesses and the need for clear communication. He anticipates further automation in PPC and is optimistic about AI's role in creative content. Despite platform-driven challenges, Jeannot champions continuous personal and professional growth, illustrating the balance between technology and the human touch in marketing.

Episode Notes

• Welcome to Getting Granular (00:01): Introduction to the podcast's focus on digital marketing trends, best practices, and PPC insights.
• Host and Guest Introduction (00:25): Chris Caesar, Senior Manager of Paid Media at Granular, introduces guest Jeannot, a Manager of Paid Media.
• Jeannot’s Background (00:37): Discussion on Jeannot’s roots, his move to North Carolina, and eventual return to Milwaukee to join Granular.
• Entering PPC and Digital Marketing (02:15): Jeannot shares his entry into PPC, highlighting the transition from manual strategies to automation.
• Specialization and Client Management at Granular (03:50): Focus on Jeannot’s role in managing client portfolios and his specialization in e-commerce PPC.
• Career Journey and PPC Evolution (05:19): Jeannot recounts his career path and observations on the changing landscape of PPC.
• Automation’s Impact on PPC (09:52): Discussion on the shift towards automation and machine learning in PPC, and transitioning from Universal Analytics to GA4.
• Client Management Philosophy (19:13): Jeannot emphasizes the importance of being proactive, transparent, and adaptable with clients.
• Predictions on the Future of PPC (26:02): Insights into the potential for increased automation and AI in PPC, alongside concerns over decreasing manager control.
• Personal Growth and Hobbies (33:07): Jeannot talks about the value of continuous improvement and shares his interest in music as a personal growth area.
• Closing Thoughts (35:29): Recap of the conversation, appreciation for Jeannot’s insights, and an invitation for listener engagement.