Getting Granular

PPC Origins - Jordon Meyer

Episode Summary

Meet Jordon Meyer, Granular’s Founder, CEO, Treat Buyer, Floor Sweeper, Garbage Man and Sandwich Artist. Tune in to hear about the good old days of PPC and what has kept him in the field for over 15 years. Plus learn about the philosophy and inspiration behind Granular and the office culture.

Episode Notes

• How Jordon started Granular (1:11)
• Why he got interested in PPC (12:58)
• What the landscape was when he started (17:28)
• Thoughts on automation (20:05)
• Changes to the landscape since he started (22:22)
• Prediction on future changes in PPC (25:51)
• Is the end of the keyword near? (30:34)
• His personal approach to account management (35:05)
• Success with new platforms and rolling them out to clients (38:20)
• Inspiration for the culture at Granular  (42:56)