Getting Granular

PPC Origins - Justin Lindh

Episode Summary

Justin Lindh, science teacher turned digital marketing expert, tells the story of what led him to paid search and what keeps him interested. He also shares his approach to data informed decisions and gives a few pointers on franchise level business. Tune in and get to know Justin!

Episode Notes

• Discuss Justin’s path to paid search (1:31)
• How his career journey impacted his PPC approach (7:47)
• What the PPC landscape looked like at the beginning of his career (10:24)
• His opinion on the future of the paid media (14:42)
• His personal approach to client relationship (19:36)
• The importance of using relevant data to make informed decisions (21:12)
• Insights on franchise level business and their unique challenges (26:52)