Getting Granular

PPC Origins - Lauren Roloff

Episode Summary

In episode 42 of the "Getting Granular" podcast, Chris welcomes Lauren Roloff, a manager of Paid Media at Granular, to discuss her background, journey in the industry, and thoughts on the future of PPC (Pay-Per-Click) advertising. Lauren shares insights into her career trajectory, starting from her college days at UW-Whitewater to her experiences in different industries before joining Granular.

Episode Notes

Get to know Lauren in 139 seconds (00:24)
Lauren's journey from environmental monitors to automotive and industrial manufacturing sectors. (02:05 - 02:41)
Interest in PPC sparked during college through marketing programs. (02:41 - 03:49)
Evolution of PPC strategies from manual CPC to automation and data-driven approaches. (03:49 - 05:53)
Lauren's use of AI tools like ChatGPT and BERT for productivity and troubleshooting. (05:53 - 07:46)
Importance of organization, clear communication, and adaptability in PPC management. (07:46 - 12:09)
Lauren's expertise in B2B and e-commerce PPC strategies. (12:09 - 15:05)
Speculation on the impact of AI on PPC strategies and the digital marketing landscape. (15:05 - 18:53)
Balancing excitement and concerns about technological advancements in PPC. (18:53 - 23:53)

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