Getting Granular

PPC Origins - Mark Lee

Episode Summary

Milwaukee native, Mark Lee, a Manager of Paid Search, at Granular joins us in the studio to discuss his 5+ years of PPC experience, how his love for tanks translates into success at his job, and why he considers working Granular to be a #blessing. Tune in to hear more about his journey!

Episode Notes

• How Mark got started on his PPC path (02:19)
• HubSpot's utilization within the paid search world (06:21)
• Hear how a one-off work opportunity becomes a legitimate career path (10:55)
• Mark touches on his quarantine hobby, makes a plug for his Instagram, and draws a connection between paid search and those hobbies (13:13)
• Chris is that guy (17:30)
• What the PPC landscape was like when Mark started (17:59)
• Marks take on the evolution of paid media and privacy changes happening (20:58)
• Chris & Mark talk about the principle of tracking (22:58)
• Mark’s specialties (25:00)
• Mark touches on his personal approach to client relationships and strategy (29:41)
• How Mark went from flying solo at networking events to working at Granular and what he likes about working here (32:09)
• What the future of PPC looks like through Mark’s eyes (44:05)