Getting Granular

PPC Origins - Mike Fleming

Episode Summary

Meet Mike Fleming, a veteran Granular team member who was doing PPC when there were flip phones! He talks about how his attraction to knowledge has led him on over a decade long journey through the PPC landscape. He also shares valuable insights on client management and how paid search is a lot like being in a cockpit.

Episode Notes

• Mike shares how he got started with PPC ( 2:44)
• Gives a little advice on self teaching PPC (6:08)
• How being able to use both sides of his brain is key to success with paid media (10:18)
• He reminisces on what PPC was like 10 years (13:57)
• Hypothesizes on the future of paid media (16:51)
• Talks about how devoting yourself to gaining knowledge is top priority for client strategy (21:40)
• He shares some wisdom he has gained over the last 10 years on what clients really want from a PPC Manager (25:47)
• He talks about his interest in marketing psychology and how it can improve your ad copy (33:23)
• What brought Mike to Granular and what he loves about the culture here even as a remote employee (34:59)