Getting Granular

PPC Origins - Mike Schuerman

Episode Summary

Is journalism really dead? We don’t think so, but for Mike Schuerman it is. In episode 33 of Getting Granular, we learn how one of our Sr. Paid Media Managers took David Bowie's “Changes” to heart by dashing his own dreams of working as a music journalist to become a richer, different, paid media man.

Episode Notes

So you wanna be like Mike? Cool. Lucky for you we are here to show ya how in an easy 10-step process. 

• Step 1 - Meet Mike (01:13)
• Step 2 - Explore how to travel from journalism to a paid search career (04:13)
• Step 3 - View the paid search landscape through Mike's eyes (09:31)
• Step 4 - Allow someone named “Chris” to validate your views (12:32)
• Step 5 - Accept the Ch, ch, ch, ch, chan-ges (13:41)
• Step 6 - Start to focus your skills and area of interest (15:18)
• Step 7 - Learn Mike’s personal approach to account management and client relations (20:26)
• Step 8 - Find your way to Granular! (24:27)
• Step 9 - Look into the eyes of the future of PPC (30:32)
• Step 10 - Like, subscribe, and follow the Getting Granular podcast