Getting Granular

PPC Origins - Steve Kroll

Episode Summary

Jack of all trades, master of search marketing. Steve talks with Matt about how he got into his role here at Granular and they discuss everything he does. If you know Granular, you have probably met Steve. Tune in and listen to his story!

Episode Notes

• Steve’s tenure at Granular search (:59)
• What his role as VP entails (1:44)
• How Steve started working at Granular (3:15)
• How he got into the PPC industry (6:40)
• What got him hooked on PPC (11:10)
• His interest in search at a young shaping his career (16:34)
• Shares his approach to bringing on new clients (21:08)
• Approach to educating clients (25:54)
• What keeps him at Granular (32:40)