Getting Granular

PPC Origins - Tim Reed

Episode Summary

In this episode of "Getting Granular," Chris Cesar sits down with Tim Reed, a Paid Media Specialist at Granular, to dive into Tim’s journey in digital marketing and his experiences with PPC. Tim opens up about how he found his way from an undecided major in college to a career focused on e-commerce and Amazon advertising. He shares what drew him to Granular, fueled by a passion for digital strategy and the psychology behind marketing. Tim also digs into the evolution of paid search, from the early days of simpler platforms to today’s world of AI and automation, which he believes bring both opportunities and challenges. With a mix of humor and insight, he highlights the value of data-driven decisions, building strong client relationships, and staying adaptable in a constantly shifting industry.

Episode Notes

• Introduction to Getting Granular (00:01): Overview of the podcast and introduction of the host, Chris Cesar, Senior Manager of Paid Media at Granular.
• Meet Tim Reed (00:25): Chris introduces Tim, who provides background on his 5-6 years in the industry, emphasizing e-commerce and Amazon advertising.
• Tim’s Path to Digital Marketing (01:16): Tim describes his journey from undecided college student to digital marketer, sharing his interest in the psychology behind PPC and client relationships.
• PPC Landscape: Then and Now (03:41): Discussion on the early days of Tim’s career, with fewer platforms and simpler strategies, compared to today’s automation and expanded platforms like TikTok and Amazon.
• Favorite Aspects of PPC (05:19): Tim highlights his enjoyment of data-driven strategies, learning from diverse client industries, and the dynamic nature of PPC.
• Specializations and Role at Granular (10:00): Tim elaborates on his expertise in Amazon and Google Ads, his transition to Granular, and the growth opportunities the agency has provided.
• Personal Approach to Client Management (20:39): Emphasis on understanding clients' individual needs, setting clear goals, and adapting communication styles to different personalities.
• Future of PPC (36:39): Tim shares his outlook on AI and automation in PPC, considering both the opportunities and challenges they present for the industry.
• Words of Wisdom (41:11): Tim’s closing advice to always keep learning, adapt to new technologies, and improve communication skills as a cornerstone of professional growth.