Getting Granular

Programmatic Digital Strategy

Episode Summary

What exactly is programmatic advertising? Who should use it? How do you target the right audience? Tune in to this episode of the Getting Granular podcast for answers to these questions and more!

Episode Notes

• What is programmatic advertising (1:30)
• What is OTT & CTV and what are the differences (2:05)
• Geofencing and iOS updates (4:09)
• Who should use programmatic (6:10)
• Examples of how to target effectively (7:49)
• 3rd party data providers (12:22)
• How to use data to meet goals (15:14)