Getting Granular

The Click Brief Podcast: August 2025

Episode Summary

Get Q4-ready as Jeremy Packee and Emily Anderson unpack August’s must-know ad updates—Google’s loyalty integrations and AI-first ads (AI Mode/AI Max), new PMax transparency and Asset Studio, Microsoft’s premium streaming inventory, and Meta’s Instagram “Follows” metric—with quick wins you can deploy now. Follow The Click Brief for fast, no-fluff performance marketing insights.

Episode Notes

Get Q4-ready in minutes. Jeremy Packee and Emily Anderson break down August’s biggest ad-platform shifts. Google’s loyalty integrations, AI-first ads (AI Mode/AI Max), new PMax transparency + Asset Studio, Microsoft’s premium streaming buys, and Meta’s new Instagram “Follows” metric.

Top takeaways

• Switch on loyalty perks + the new optimization goal to boost repeat buyers.
• Test AI Max via native experiments; keep sitelinks/brand guidelines tight.
• Audit PMax’s new channel/cost views and Search Partner transparency; add smart exclusions.
• Cut waste with Shopping audience exclusions; pilot Microsoft streaming; report IG Follows growth.

Follow The Click Brief for fast, no-fluff performance marketing updates.

Visit The Click Brief blog for more in-depth analysis and updates from August.