Getting Granular

The Ins & Outs of Meta Business Manager

Episode Summary

In the latest installment of Getting Granular, the podcast where digital marketing experts talk about the latest trends, tried and true best practices, and share their unfiltered thoughts about the digital marketing industry, Chris and Emily check in with Meta (Facebook and Instagram) to explore their Business Management tool. They will cover the importance of owning your business's page (horror stories included), how to check to see who owns your page, and how to set up your business manager.

Episode Notes

What are we talking about today? (00:46)
What is Meta Business Manager? (02:05)
Why do you NEED Meta Business Manager (03:51)
How to check and see if you have Meta Business Manager setup (07:35)
HORROR Story #1 of not having a Business Manager setup (10:16)
What to do if your page is owned by someone may not know or you can not contact (14:14)
Chris's shameless plug for LinkedIn Business Manager (16:00)
HORROR Story #2 of not having a Business Manager setup (16:20)
HORROR Story #3 of not having a Business Manager setup (18:10)
Final thoughts on Meta Business Manager (19:11)

Video Referenced: How to move your personal ad account into Meta (Facebook) Business Manager

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