Getting Granular

Use Facebook Chatbots to Drive Leads

Episode Summary

Has your Facebook lead generation campaign gone dry? Cost/Conv. and Frequency rise, or maybe people just aren’t converting as they did initially? Drop the lead gen form and try the chatbot! Tune in and we’ll break down the best solutions for a dying lead gen campaign.

Episode Notes

• What is a chatbot (3:00)
• How to set it up (4:10)
• Pros and cons of chatbot for lead gen campaigns (7:26)
• How to manage the leads from a chatbot (9:12)
• Challenges with implementation (14:33)
• Creative chatbots in action (21:40)