Social Media and B2B marketing are the stars of this episode. Steve Kroll (VP) and Mike Fleming (Sr. Manager, Paid Media) discuss why it’s important for B2B companies to have a paid social media strategy in place. They talk about best practices and how to get started designing a strategy for B2B marketing plans.
What you’ll learn in this episode of Getting Granular:
• How B2B companies can gain traction through paid social media
• How paid social media can fit into the key attributes of a B2B strategy
• How to research where your audience is on the internet
• How to take advantage of targeting capabilities on social media platforms
• How Facebook’s algorithms can impact a social media strategy
• The types of content that work best for paid social media
• How paid social media can help boost trade shows and other marketing efforts
• How to measure campaigns and consider multi-touch attribution
• How and why paid social media keeps your content alive for longer