Getting Granular

Why B2B Companies Need A Paid Social Strategy: Getting Granular

Episode Summary

Social Media and B2B marketing are the stars of this episode. Steve Kroll (VP) and Mike Fleming (Sr. Manager, Paid Media) discuss why it’s important for B2B companies to have a paid social media strategy in place. They talk about best practices and how to get started designing a strategy for B2B marketing plans.

Episode Notes

What you’ll learn in this episode of Getting Granular:

• How B2B companies can gain traction through paid social media
• How paid social media can fit into the key attributes of a B2B strategy
• How to research where your audience is on the internet
• How to take advantage of targeting capabilities on social media platforms
• How Facebook’s algorithms can impact a social media strategy
• The types of content that work best for paid social media
• How paid social media can help boost trade shows and other marketing efforts
• How to measure campaigns and consider multi-touch attribution
• How and why paid social media keeps your content alive for longer